In 2016 ARTinGENIO, at the Alfa Romeo Historical Museum in Arese, presents the book “Being Alfa Romeo. Voices of Alfa tell "for the" Brands of the Italian genius "series, kindly invited by the Brera & Spider Club, with the presence of Giorgetto Giugiaro.

Speakers Francesco Corsi, author, Marco Fazio, director of World Wide Heritage FCA Group, the eternal Giuseppe Casiraghi, former Alfa Romeo testing head, Elvira Ruocco former director of the Alfa Romeo Historical Archive, Zbignew Maurer, Alfa Romeo designer, Sebastiano Caprì former test driver, whose feats on the Stelvio bends are described in the book.